Five businesses become one.
Building off the success of J•Avenue, we again partnered with Pacific Food Inc. to align their five businesses under a single new brand. Leveraging the cultural rising sun from the Japanese flag, we shaped a flower out of five red circles, one to represent each business. This allows the mark to both celebrate the diversity of each unique store and restaurant, but also unite them as one unmistakably Japanese experience. Placement of the primary icon, centered and with ample white space, subtly reminds even non-Japanese patrons of the Japanese flag and simplifies the offer for guests across demographics.